Central Washington University Foundation Center

Historical Transformation Project

TITLE: Graphic Designer, Web Design, Marketing

EXPERIENCE: 3 Months

TIME: 2022

DUTIES: Designed social media posts for every week for two years. One of the posts were #TBT posts showcasing how the campus has changed. The other post being Philanthropist Friday posts, showcasing images of campus paired with quotes from our donators.

MOTION DESIGN: Designed over 20 animated GIFs and 30 photo edits that highlighted key moments and milestones in the university’s history. These designs were crafted with the intent to captivate viewers and foster a sense of nostalgia while illustrating the dynamic growth of the institution.

The project was tailored for CWU’s Instagram page, where my work was featured in weekly posts designed to engage students, alumni, and the broader university community. I created enough edits to fill an entire calendar year, ensuring a consistent stream of content that aligned with the foundation’s marketing goals and increased their online presence.

TOOLS USED: This role allowed me to hone my skills in Adobe Creative Suite, animation, and visual storytelling, all while collaborating with the foundation's team to align the designs with the university’s branding guidelines. It also deepened my understanding of how design can play a vital role in connecting an organization’s past with its future, fostering community pride and engagement.

At the bottom is a gallery of other works created there.

Back to top
Previous
Previous

ProTime Sports

Next
Next

Tacoma Public Schools E-Sports