PROJECT NAME: Pay + Spray

PROJECT TYPE: Ecommerce Web Design

DATE: 2023

PROJECT LENGTH: 2 weeks

THE BRIEF: The project involves designing and developing a bold e-commerce website for Pay+Spray, a brand creating spray paint specifically for graffiti artists. The site will reflect the raw creativity of street art, using vibrant colors, bold typography, and urban-inspired visuals. Features include a responsive product catalog with detailed specs, swatches, and examples, plus streamlined cart and checkout functionality. Additional sections will highlight artist showcases, tutorials, and a blog to build community engagement. Deliverables include the e-commerce website, visual identity system, and style guide. The goal is to create a sleek, modern, and functional platform positioning Pay+Spray as the graffiti artist’s choice.

THE SOLUTION: The Pay+Spray e-commerce solution combines bold graffiti-inspired design with seamless usability. Vibrant colors, urban textures, and strong typography reflect the brand’s identity, while responsive layouts ensure accessibility. Product pages feature swatches and visuals, supported by artist showcases, tutorials, and a blog, positioning Pay+Spray as both retailer and creative community hub.

LOGO DESIGN: The Pay+Spray logo uses bold sans serif typography for a clean, modern, and striking look. Star-shaped lens flare vectors evoke spray paint particles, adding energy and movement. This balance of strong text and dynamic accents creates a sleek, eye-catching design that reflects the brand’s graffiti-inspired identity.